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Time, Attention & Immersion – Why it Matters for Today’s Connected Consumer, with Eric Berger, EVP, Sony Pictures Television Digital Networks

Hosted by Crackle, Sony Pictures Television

Wednesday, June 8, 2016

Los Angeles

Business

0:50 minutes

Time. It’s something we all desperately wish we had more of… But no one has it. Our whole day revolves around running out of time, needing to find the time and justifying where our time is spent. Services like Uber, Blue Apron, Amazon Delivery, Instacart, Washio, Travelocity, Door Dash… They’re becoming a way of life. Why? The easy answer: to save time. So we can be efficient.

However, customers will make time for things and experiences that matter to them, and the good news is that if you can provide an experience that’s immersive, people won’t just give you their time, they will give you their attention.

Session Takeaways:

  • We learned how publishers can build up consumer attention so that our content gets fully absorbed by the consumer.
  • Cultivating an understanding of what today’s time-savvy consumer wants.
  • A discussion about how Crackle is making this possible in the peak TV and VOD era.

Session Speakers

Eric Berger

Eric Berger

General Manager of Crackle and EVP, Sony Pictures Television Digital Networks, Crackle/Sony Pictures Television

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