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TV Insights and Beyond
Hosted by YouGov
Wednesday, June 12, 2019
Los Angeles
Tech
0:40 minutes
With TV consumption habits changing dramatically in the past few years, it has never been more important to analyze the behavior surrounding engagement. Join Hamish Brocklebank from YouGov Signal as he explores how to measure this data against marketing.
In this session, we will dive into how leveraging aggregated digital analytics can help us understand the marketing campaign life cycles of not just television shows and movies, but brands and beyond.
Session Speakers
Hamish Brocklebank
Managing Director & Founder, YouGov Signal
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