After months researching, surveying, interviewing and gathering data around user-generated content (UGC), Chute CEO Ranvir Gujral took the stage to share brand new data around what UGC means from both marketer and consumer perspectives.
What are the biggest hurdles around user-generated content? How do preferences shift based on age? Gujral also dove into real examples and tactics of UGC successes and failures.
- Research around millennial preferences around UGC.
- Data around marketers’ preferences, successes, pain points, and fears from using UGC.
- The 5 levels of UGC rights clearance.
- UGC best practices and the biggest UGC mistakes to avoid.