12 Month Subscription

$395

Save $200

  • 1 License
  • Renews AnnuallyCancel at anytime
  • OnDemand(300+ hours of content)
  • Watch Live(NYC, LA, and London)
  • Playlists(Access weekly curated Playlists)
  • Save Videos(Save your favorite Sessions and Interviews for future access across multiple devices)
  • Filter + Sort + Search(OnDemand & Live)
  • Newsletter(Subscription to our Insider Digest highlighting new and featured content)
  • SMW Discounts(20% off tickets to NYC, LA, and London conferences)

EnterprisePackage

$2,495

Save $1,455

  • 10 Licenses
  • Renews AnnuallyCancel at anytime
  • OnDemand(300+ hours of content)
  • Watch Live(NYC, LA, and London)
  • Playlists(Access weekly curated Playlists)
  • Save Videos(Save your favorite Sessions and Interviews for future access across multiple devices)
  • Filter + Sort + Search(OnDemand & Live)
  • Newsletter(Subscription to our Insider Digest highlighting new and featured content)
  • SMW Discounts(25% off tickets to NYC, LA, and London conferences)

User-Generated Content: New Data, Best Practices, and Concerns

Hosted by Chute

Wednesday, June 8, 2016

Los Angeles

Marketing

0:20 minutes

After months researching, surveying, interviewing and gathering data around user-generated content (UGC), Chute CEO Ranvir Gujral took the stage to share brand new data around what UGC means from both marketer and consumer perspectives.

What are the biggest hurdles around user-generated content? How do preferences shift based on age? Gujral also dove into real examples and tactics of UGC successes and failures.

Session Takeaways:

  • Research around millennial preferences around UGC.
  • Data around marketers’ preferences, successes, pain points, and fears from using UGC.
  • The 5 levels of UGC rights clearance.
  • UGC best practices and the biggest UGC mistakes to avoid.

Session Speakers

Ranvir Gujral

Ranvir Gujral

CEO, Chute

Related Interviews

Ranvir Gujral

Ranvir Gujral

Chute

Related Sessions

CHEESE SUBMARINES. Brexit and Social Media: A Marriage Made in Hull

David Schneider

CHEESE SUBMARINES. Brexit and Social Media: A Marriage Made in Hull

Rising Stars: A Conversation with Emma Martell, Virgin Trains

Social Media Week

Rising Stars: A Conversation with Emma Martell, Virgin Trains