Multicultural consumers can become your most powerful brand advocates if you approach them in a manner that creates long term social connections. To succeed, focus on brand sentiment as a core goal and support that outcome with a commitment to creative community management that reflects the varied interest and language preferences of multicultural consumers.

In this session, you’ll learn how to activate these fans and they will reward you with sharing and word of mouth.

Attend this session and learn:

• How to identify the gems that connect with your multicultural audience
• How to expand the influence of your most loyal customers
• How community management is critical to curation in multicultural audiences