Globally, audiences are using a broader range of social platforms than ever before creating new opportunities for marketers to find and engage their audience. Vkontakte (VK), the largest social network in Europe offers marketers an excellent opportunity to build brand loyalty with an influential and engaged user community.

In this session, you will learn about the unique features of VK that keep users engaged far longer than other networks and even TV. Understand how leading brands like Unilever, CocaCola, Mars and others use conversational data to identify and develop intimacy with their audience on VK.

Attend this session and learn:

• The importance of including VK in all marketing activities
• An introduction to the VK community
• How to access VK data to identify your audience
• Real insights gained from VK data