Reality TV has cracked the formula to grab an audience and shift their mindset to “Nope, my show is on.” — and brands should take note. In this session, you’ll learn how reality TV marketers walk the fine line of publicizing and popularizing programs while maintaining the authenticity of those real people (with real lives, loves and challenges) on air. It’s at that intersection of entertainment and social media where traditional marketers can find real leverage. Join us to learn where those skills overlap, how to weave your consumers into the narrative of your brand, and what it takes to capitalize on the remarkable finesse of reality TV promotion. Spoiler alert: the good stuff starts when we stop thinking of consumers as just another target audience.

Attend this session and learn:

– How to go from marketing “push” to “pull” to better connect with your audience
– Anecdotes and case studies about reacting to both the audience and the subjects (cast members) of social content to gain more views
– How to incorporate your consumers into the narrative of your brand