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What Did I Just Buy? Understanding the Value of Influencer Marketing

Hosted by The Social Standard

Thursday, June 14, 2018

Los Angeles

Marketing

0:34 minutes

Join Rob Jones (Head of Strategy for The Social Standard) and Allison Stern (Founder and CMO of Tubular Labs) as they discuss the many challenges brands face in understanding and determining the value of influencer marketing within their larger marketing mix. As fraudulent influencer accounts and bots have called into question the legitimacy of influencer marketing as a viable channel, brands must apply even more rigor in determining the ROI influencers offer. Reliable data has become a necessity do understanding the value that an influencer brings to any marketing campaign. This session will look at ways that we can leverage data to not just source and vet the right talent, but to understand the impact it has on the overall business.

Session Speakers

Rob  Jones

Rob Jones

Head of Strategy, The Social Standard

Allison  Stern

Allison Stern

Co-Founder & CMO, Tubular Labs

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