VR and AR are expected to grow to $162B in 2020, with AR leading the growth. But while many brands are deploying AR experiences, many still treat AR as a one-off in relation to their overall marketing. R/GA and Camera IQ, a start-up that helps brands create and deploy AR experiences at scale, will discuss how to make Camera Marketing the hero of connected brand marketing efforts.
Attend this session and learn:
- Which formats are best for your brand’s campaign
- Best practices on how to use AR and camera marketing properly
- How to prepare for the next generation of consumers