12 Month Subscription

$395

Save $200

  • 1 License
  • Renews AnnuallyCancel at anytime
  • OnDemand(300+ hours of content)
  • Watch Live(NYC, LA, and London)
  • Playlists(Access weekly curated Playlists)
  • Save Videos(Save your favorite Sessions and Interviews for future access across multiple devices)
  • Filter + Sort + Search(OnDemand & Live)
  • Newsletter(Subscription to our Insider Digest highlighting new and featured content)
  • SMW Discounts(20% off tickets to NYC, LA, and London conferences)

EnterprisePackage

$2,495

Save $1,455

  • 10 Licenses
  • Renews AnnuallyCancel at anytime
  • OnDemand(300+ hours of content)
  • Watch Live(NYC, LA, and London)
  • Playlists(Access weekly curated Playlists)
  • Save Videos(Save your favorite Sessions and Interviews for future access across multiple devices)
  • Filter + Sort + Search(OnDemand & Live)
  • Newsletter(Subscription to our Insider Digest highlighting new and featured content)
  • SMW Discounts(25% off tickets to NYC, LA, and London conferences)

What Marketers Can Learn from the “Rest of the World”

Hosted by GroupM

Thursday, May 2, 2019

New York

Marketing

0:18 minutes

Social Media has succeeded in connecting people’s passions across borders. However, both how people use social and the aspects of their daily life vary around the world.

In this session, Partner & Global Head of Social Media at GroupM, Kieley Taylor, will discuss areas of strength and unique challenges within the “rest of world” landscape to better inform global social communications. Areas of focus will be; the relationship between mobile data and video habits, the myriad ways messaging applications are used around the world, the fragmented payment landscape, the local importance of “influencers and creators,” and the importance of cultural nuance.

Attend this session and learn:

  • How to better inform global communications with social media
  • What the “rest of the world” expects in communications and how they affect what we already know
  • The relationship between mobile data and video habits

Session Speakers

Kieley  Taylor

Kieley Taylor

Managing Partner, Global Head of Social, GroupM

Related Interviews

Kieley Taylor

Kieley Taylor

Catalyst/GroupM

Kieley Taylor

Kieley Taylor

GroupM

Related Sessions

CHEESE SUBMARINES. Brexit and Social Media: A Marriage Made in Hull

David Schneider

CHEESE SUBMARINES. Brexit and Social Media: A Marriage Made in Hull

Rising Stars: A Conversation with James Davies, HSBC

Social Media Week

Rising Stars: A Conversation with James Davies, HSBC