Social Media has succeeded in connecting people’s passions across borders. However, both how people use social and the aspects of their daily life vary around the world.
In this session, Partner & Global Head of Social Media at GroupM, Kieley Taylor, will discuss areas of strength and unique challenges within the “rest of world” landscape to better inform global social communications. Areas of focus will be; the relationship between mobile data and video habits, the myriad ways messaging applications are used around the world, the fragmented payment landscape, the local importance of “influencers and creators,” and the importance of cultural nuance.
Attend this session and learn:
- How to better inform global communications with social media
- What the “rest of the world” expects in communications and how they affect what we already know
- The relationship between mobile data and video habits