In the media days of lore, beauty marketers showed us how to hide that blemish, social platforms taught us how to program for deficiencies, and daily content made us conform and confirm our worst fears about ourselves.

Thankfully today, audiences are much savvier and culture is much sharper, and so we must be, too. Words like ’empathy’ and ‘transparency’ are everywhere, but how do we evolve that into a successful business model? Brands now must encourage vulnerability, not to isolate consumers, but to celebrate their differences — engaging focused communities, sharing insightful, relevant content, and allowing passionate people to connect with one another.

In this presentation, Refinery29 CCO Amy Emmerich will unpack the widening opportunities of vulnerability, and why it isn’t an insecurity to be sold but a value to be serviced.

Attend this session and learn:

• What vulnerable content looks like
• How to build a ‘fan’-chise
• How brands can translate ‘niche’ interests for a global audience
• How to service–not sell–to your audience