It is a very confusing time. Marketers and social media practitioners are attempting to get cut through every day, maximise their increasingly stretched spend and hope that, one day, their idea will be the one that goes viral on digital platforms – but who are they really talking too anyway?

In a world where people can be many different people across various social media platforms, and a completely different again in their ‘real’ lives – who exactly are we?

In this session, Dr Geraint Evans, an award winning marketing professional, writer and presenter, will use the lens of recent global events such as the FIFA World Cup 2018, the BREXIT vote and Love Island to explore how we differ in terms of behaviour online and offline.

The session will feature interactive Q&A and actively encourage audience participation throughout as we all seek to find some answers together.

Attend this session and learn:

• How to better understand consumer behaviour on social media
• Understand how to translate social media sentiment in new ways
• Learn from examples of ‘best’ practice in social media and how it can inform their content strategy
• Gain additional insight into what drives internet culture on different platforms