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Why We Buy: How Storytelling Drives the Purchase Process

Hosted by Entrepreneur Media

Tuesday, April 30, 2019

New York

Business

0:27 minutes

Data can tell you who is buying your product or service, but it usually can’t tell you why they choose to do so. If you can’t understand why someone makes a purchase, it’s difficult to encourage others to take the same action.

Leveraging best practices from Design Thinking, you’ll learn how to understand why people choose to buy from your brand – or a similar brand – and how to tell stories that will engage other prospects to do the same. By highlighting the customer journey and desired outcome, you’ll be able to cut through the noise and make a genuine connection while also positioning yourself as the go to option for your target audience.

Attend this session and learn:

A systematic approach to understanding why people buy your products or services
How to tell stories that highlight your brand as the go to option for your audience
Best practices for testing and optimizing the stories being told

Session Speakers

Terry  Rice

Terry Rice

Digital Marketing Expert-in-Residence, Entrepreneur Media

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