People are overwhelmed on social. With screen time demanding more of our headspace than ever before, the challenge for brands is how to connect effectively without overloading. By lifting the lid on how people cognitively and emotionally engage with social media, we can create content that offers clarity amidst the clutter.

In this session, Neil Davidson — managing director of behavioural communications agency HeyHuman — and Aoife McGuinness — neuroscience graduate from UPF Barcelona — will demonstrate their pioneering neuroscience research on social media effectiveness live on stage, unveiling new learnings and new strategies for social, challenging everything you thought you knew.