Tim Nudd, editor in chief at the Clio Awards, sits down with MoonPie, National Geographic, R/GA and Twitter to hash out the strategies behind building an engaging brand voice on social media. Whether you’re generating buzz for a consumer product or an ad agency, what truly makes a brand worth following?

You’ll hear from MoonPie, NatGeo and R/GA about the process of crafting a distinctive brand voice, and from Twitter about why social-first content has the power to move consumers, impact pop culture and help brands cut through the noise to deliver a message beyond what they’re selling.

Attend this session and learn:

• Strategies to help distinguish your brand’s social voice
• Impactful ways to deliver your brand’s messages
• Best practices to gain followings