Throne of Glass. Fifty Shades of Grey. After. Three blockbusters that have taken the publishing world by storm, their stories read, loved and discussed by millions of readers. What do these novels have in common? Before they became literary rock stars, their authors—Sarah J. Maas, E.L. James and Anna Todd—first unveiled their work in an online writing community. For free.

But the world of DIY digital publishing isn’t only a growing channel for the amateur writer. After all, at the heart of marketing is telling a compelling story. With the advent of social media reading platforms that enable real-time interaction between storytellers and their listeners, marketers and brand managers can create story-driven content and invite their audience to help shape its direction.

In this MasterClass with Wattpad’s #1 fantasy writer and #1 Amazon Bestseller Sally Slater, we took a deep dive into the business of viral storytelling and learned how to leverage an online community to market your brand, attract an audience and share your story with millions.

Session Takeaways:

• How to leverage creative nonfiction and fiction to market your brand.
• Who uses social media reading platforms and how they use them.
• Content and engagement strategies for attracting and maintaining an audience.
• How to turn readers into buyers.