How to Build Engaging Social Media Content to Increase Website Traffic

Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

Have you ever wondered about how business get the most website traffic? By being in the most crowded platform on the internet; Social Media! At #SMWJakarta, Rama Dhonanto, Managing Director of bDigital Indonesia, described the formula on how to direct consumer to the website only via engaging content.

What are the ways to boost social media traffic?

Inspire Your Audience with Visual Content

Facts: 90% of information transmitted to the brain is visual, and 40% of people will respond better to visual information than plain text.

The best visuals on social media tend to include:

  1. Vibrant colors and well-designed layouts
  2. High-level photography
  3. Visuals telling stories
  4. Visuals showing products or services in a new light
  5. Consistently on point and well-planned

Make Your Content Easily Shareable

Don’t forget to use social media plugins and buttons on your each content.

Curate Selected Content

Curation can overcome these following challenges:

  1. Producing engaging content
  2. Producing content consistently
  3. Lack of budget
  4. Producing a variety content
  5. Gaps in knowledge and skills of internal team

Post in the Right Time, Right Frequency

In order to do this, you must use a social media calendar. Here are some tips:

  1. Post on Facebook 3-10 times a week
  2. Tweet at least 5 times a day
  3. Instagram around 1-2 times a day
  4. Post on LinkedIn 2-5 times a week

Research Your Competitors

Try to figure out things such as:

  1. Successful post times and days
  2. Most engaging social channels
  3. How often they respond to their comments
  4. Types of content published (images, videos, quotes, etc)

You can figure them out by using Social Media Competitive Analysis Tools.

Continuously Engage with Your Audience


  1. 1 in 3 people go to competitors when ignored on social media
  2. 34% of people choose social media as their top choice for customer care
  3. An average of 957 messages in Q1 2016 require a response
  4. Only 11% of people receive replies from brands

Social Media is a two-way street, so don’t hurt your traffic by making it a one-way strategy.


Anindya Hariandja

Jr. Business Development Officer, PT Merah Cipta Media


A newcomer who is currently learning more about digital marketing.

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