#SMWLagosATJHB Exclusive: Q&A with Britni Danielle
Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.
Our correspondent Siya Moringe caught up with the lovely Britni Danielle on Day 2 of #SMWJHB, as she was about to give a “Master Class: How to Turn Instagram into a POWERFUL -and- Free- Marketing tool”.
HOW DO YOU USE SOCIAL MEDIA AS A MEDIUM OF EXPRESSION?.
That’s a heavy question. Firstly, I use social media to connect with other people, because it’s social media. I use it to connect with people who are doing similar things to what I do, whether it’s writing, talking about social issues, entrepreneurship. I like to use it to connect with like-minded people and also to spread the word about the stuff that I am doing, and build a community of people who are engaged with what I am doing.
HOW DO YOU USE INSTAGRAM IN YOUR WORK AS A WRITER ?
In that part of my work I use it to post images from things that I write about for certain publications. I’ll post them up on Instagram and say “Hey, check this out today we talking about body image…..”. I just use it as another means to spread the word about what I am doing.
ANY ADVICE FOR PEOPLE WHO ARE STILL SKEPTICAL ABOUT USING INSTAGRAM OR SOCIAL MEDIA TO GET THEIR BRANDS OUT THERE?
I would say definitely don’t shy away from it. I would say embrace it as a way to spread the word about your brand, your business or whatever you are doing. It’s a good way to sort of shape how people view you.
WHAT’S THE FUTURE FOR YOU LOOKING LIKE ON INSTAGRAM ?
Hopefully Long. *laughing* More often things, travelling things; just enjoying life you know.
And just as we were wrapping up. True to her style, she invited some people over for some selfies and smiles.
Siya Moringe is a South African filmmaker, visual artist, activist, creative writer, and aspiring journalist.
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