A year in review … SMW Lagos 2016

Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

SMW Lagos 2016 was truly a break out year with record attendance and online engagement. In just 4 years the conference have grown from a seed of an idea to a week-long event with 12,000 attendees, 200+ speakers, and a global online reach of 801 million.

The SMW Lagos 2016 Annual Review provides a summation of this year’s conference, includes key analytics and a look at our growth over the past 4 years.

Our goal for year 5 is to continue to build Africa’s largest, most influential technology & business event. At the same time, we aim to provide a platform that sparks innovative ideas and fosters dialogue that impacts people, communities and industries. The SMW Lagos team is already deep in planning mode for 2017 and it promises to be a game changing week for everyone involved and in attendance. In the coming months we will be announcing our 2017 dates, themes and key partners. Be sure to watch this space for updates.

SMW Lagos Annual Review:


Founder | Creative Director , AFRIKA21


Ngozi Odita is Co-Founder and Executive Director of Social Media Week Lagos, a week-long conference in Lagos, Nigeria that brings together thought leaders, key stakeholders and the public to explore how social media impacts industry, government, civil society and culture. Now in it’s fourth year Social Media Week Lagos draws over 12,000 people annually and is the largest digital media and business conference on the continent of Africa. Odita is also founder of AFRIKA21, a media and production outfit that takes a multidisciplinary approach to promoting a new vision of Africa in the 21st Century. AFRIKA21 produces online content, multimedia events and public programming with the expressed purpose of reframing the conversation around Africa, creating awareness of the opportunities that exist on the continent and encouraging collaboration. As a public speaker, Odita focuses on the intersection of art, culture and technology as it relates to Africa and the diaspora. She speaks to the unique opportunities that exist on the continent and “what’s next” on the horizon. Odita to date has spoken at UCLA's Anderson School of Business, Yale University, Columbia University, South By South West, Museum of Art & Design, Brooklyn Museum, The New School, Brooklyn Academy of Music, Social Media Week (NYC, London, Lagos), and The Open Center.

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