Is It Time to Rethink Communications for Nigeria’s Public Sector?

Photo: Studio 24 Nigeria
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“There is a recurring shift of how government services are being developed in the post-digital age to create significant empathy and to connect powerfully with its citizenry. Custodians and principals of public sectors and government services are going beyond branding and communication activities to creating intelligent platforms that are smarter, more engaging, and provide real-time insights and metrics for constructive monitoring and evaluation.” – Troyka 

More than ever before, we need to rethink communications for Nigeria’s public sector. Here are a few quotes from the experts to inspire the much-needed process of rethinking and restructuring communications in our public sector.

“Every country has that one thing others know them for. We need to find our own.” – Wole Ogundare

“We need to have a media that educates, edifies, and empowers.” – Adebola Williams

“The problem with our media industry is we are all after money.” – Cynthia Ogbonna

“The demography of Nigeria has changed so the public sector needs to adapt to meet its new demands.” – Babajide Ogunsanwo

“We do not have a clear communication (single, trusted source).”- Cynthia Ogbonna

“Technology is evolving communication at a rapid rate.” – Adebola Williams

“Think about governance as a product.” – Adebola Williams


Oghenerukevwe Toka

Marketing & Growth Specialist, Imagine Concepts


Certified Digital Marketing Professional proficient at Strategy, Advertising, Branding, Growth, & Leadership.

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