Tope Hassan On Disruption & Doing Business Globally

Social Media Week

Social Media Week is a leading news platform and worldwide conference that curates and shares the best ideas and insights into social media and technology's impact on business, society, and culture.

Tope Hassan, founder Isoko Africa is in the business of helping African brands go global and we were happy to have her share how she connects, collaborates and does business globally at the #SMWSpeakEasy Event Meet The Disruptors With ISOKO Africa.

Want to mastermind ideas so big they DISRUPT entire industries? Here are 7 quick tips from Tope Hassan.

After coining your big idea, network and leverage.

Talk about your idea, build partnerships with other entrepreneurs.

Adopt minimalist principles. Start small. You might need to learn to design a simple website and create your own graphic design in order to take off with your business idea.

Settle your quality control. If you don’t have your quality on point, your business will collapse.

Brand your business well; create an image people want to buy.

Explore funding opportunities available. Do not relent in applying for grants.

Understand the trade policies of the countries you want to expand to.

Oghenerukevwe Toka

Marketing & Growth Specialist, Imagine Concepts


Certified Digital Marketing Professional proficient at Strategy, Advertising, Branding, Growth, & Leadership.

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