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Just under half of the countries in Africa have liberalised their broadcast markets and there has been a considerable growth in the number of new television and radio stations. The final opening up by the rest of the countries on the continent promises the kind of growth that the mobile market has experienced over the next five years.
Whereas broadcast media used to be simply a small number of TV and radio channels, there is now a proliferation of ways in which broadcast programming can be received by its audiences including satellite, IP-TV, PC and mobile. Taken together, the number of channels and the many different ways of receiving programming has begun to fragment the traditional market, people are becoming upwardly mobile. African broadcasters need to find new ways to sustain their audiences and attract new advertising. Hence creative ways of digital marketing in media and business as a whole.
Anyone who uses social media, and anyone who watches TV and listens to radio.
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Social Media Week Lagos’ 55FORWARD campaign was created as a platform to showcase the technological innovations, spirit of entrepreneurship, leadership and dynamic contributions of Africans in the digital age. The 55FORWARD campaign is a call to action to encourage African’s across the continent and the diaspora, who work in the digital space, to come forward and share their experiences.
55FORWARD was conceptualized out of desire to have an inclusive discussion about social media’s impact across the continent, to foster collaboration and and provide the world with a glimpse of how Africans are leading in the digital space. Our mission is to help people and organizations connect through collaboration, learning and the sharing of ideas and information. SMW Lagos is the space for African individuals and organizations utilizing social media and technology to be heard, seen, and affirmed.