Augmented Reality isn’t an Accessory, it’s a Staple

12:25 PM - 1:05 PM

Hosted by Havas New York

Sheraton Times Square 811 7th Avenue New York NY 10019




In an industry where the storytelling is our job, we need to not only elevate the stories but leverage the way we share these stories. Now more than ever in today’s cluttered landscape, the medium to do that must push the boundaries past traditional platforms to increase audience engagement – enter AR technology.

From hype tool to a medium that delivers meaningful returns and brand affinity, marketers are leaning into augmented reality (AR), but there’s a way to get it right. In this session, hear from Harry Bee, Chief Creative Officer of Havas New York, and Elizabeth Valleau, Global Creative Strategist of AR at Facebook, on AR best practices from the lens of brands like Hugo Boss, Adidas, Keurig Dr. Pepper and more.

Attend this session and learn:

  • How to invest in and build out your AR for the long-term future
  • How AR can be used in balance with traditional marketing tactics
  • How to harness AR to inspire action through brand narratives

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

12:25 PM - 1:05 PM

Augmented Reality isn’t an Accessory, it’s a Staple

Hosted by Havas New York






  • Harry Bernstein

    Harry Bernstein

    Chief Creative Officer

    Havas New York

    harrybeeenyc
  • Elizabeth Valleau

    Elizabeth Valleau

    Global Creative Strategist, AR

    Facebook

    valleau