Avoiding Mediocre Social Media: Six Essential Questions Brands Should Be Asking Themselves

4:00 PM - 4:25 PM

Hosted by Getty Images

Sheraton Times Square 811 7th Avenue New York NY 10019




You’ve heard of who/when/where/what/why and how, when it comes to storybook narration — but the same tools are a necessity when it comes to building a brand story across social media. Even today, brands are still learning how to best curate their visual brand online to (a) set themselves apart; (b) drive attention among key audiences; and (c) create some kind of memorable impact. But it takes going back to basics to build these foundational elements, or you risk missing the mark and getting lost in the clutter-riddled, social media vortex.

In this session, Kirstin Benson, Global Vice President of Entertainment at Getty Images will lead an in-depth discussion detailing why the most successful marketing strategies are rooted in editorial storytelling.

Attend this session and learn:

  • How brands can tap into an editorial mindset
  • Where and how to create visual content in today’s resource-strapped environment
  • How to determine the appropriate distribution channels and what visuals should go where

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

4:00 PM - 4:25 PM

Avoiding Mediocre Social Media: Six Essential Questions Brands Should Be Asking Themselves

Hosted by Getty Images






  • Kirstin Benson

    Kirstin Benson

    Global Vice President of Entertainment

    Getty Images

    kirstinbenson