Beneath the Hidden Psychology of Social Networks

10:05 AM - 10:30 AM

Hosted by Social Media Week

Sheraton Times Square 811 7th Avenue New York NY 10019




Social media has captured our collective attention unlike any technology before it, but rarely do we ask ourselves, “Why?” According to Joe Federer’s upcoming book, The Hidden Psychology of Social Networks, the answer lies in evolutionary biology and Freudian psychology.

In this session, Joe Federer, Author and Former Head of Brand Strategy at Reddit will draw on over a decade of building social media teams to illustrate the importance of understanding user mindset in different digital environments with campaigns that have defined best practices for platforms like Facebook, Instagram, Twitter, Pinterest, and Reddit.

Attendees will learn:

  • How to get inside the mind of an audience member to drive better and deeper engagement
  • How to meaningfully differentiate brands’ social presences to optimize participation in different social networks
  • How to apply real world applications of successful frameworks using examples from brands at the forefront of social media marketing

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

10:05 AM - 10:30 AM

Beneath the Hidden Psychology of Social Networks

Hosted by Social Media Week






  • Joe Federer

     

    Joe Federer

    Author

    The Hidden Psychology of Social Networks

    joefederer