Brand Building in a DTC World [Session 3]

4:20 PM - 5:05 PM

Hosted by Social Media Week

Sheraton Times Square 811 7th Avenue New York NY 10019

SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

As Direct-to-Consumer brands become a larger part of our consumer world, the role of brand-building comes into question.

In this session, join Anita Schillhorn van Veen of Frame Strategy as she explores three critical ways to build a brand without sacrificing the power of performance. One of the primary benefits of being in the DTC space is you’re able to have greater control over your identity including your reputation, marketing, and sales tactics. To share this externally and begin to learn from your customers, you must start by finding your unique edge.

Attend this session and learn:

  • How to define your brand’s purpose so that everything you do feels cohesive
  • How to establish your look so that you can make a quick impact and differentiate
  • How to create on-brand opportunities leveraging your why and look as filters

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019

Social Media Week

4:20 PM - 5:05 PM

Brand Building in a DTC World [Session 3]

Hosted by Social Media Week

  • Anita Schillhorn van Veen


    Anita Schillhorn van Veen

    Planning Director