4:30 PM - 5:30 PM
Hosted by Quartz
Experience Stage Powered by Purple Water Corporation Road - Plot 5B VI Lagos
As major Western news organizations have struggled with the headwinds impacting media due to transformation of the business on the Web, many have been quick to cut back on international coverage particularly in emerging markets including Africa.
At the same time, the rise of social media and wide availability of mobile devices has led to several new types of media organizations particularly in the U.S., which don’t have a legacy print or wire distribution model but see themselves as mobile or Facebook first.
Our panelists of distinguished journalists will discuss the huge opportunities that emerging markets, and Africa in particular present when building international coverage in this new fast-evolving world.
We’ll discuss the most important social platforms for sharing news in Africa and how that differs from the West.
How long-time Africa watchers are adapting their coverage for these new markets.
We’ll learn of new approaches in other developing media markets like India and what lessons can be learned and applied to Africa.
We’ll discuss whether there needs to a change in tone in speaking ‘with’ readers/listeners in emerging markets rather than speaking ‘to’ them.
Venue & Location
Experience Stage Powered by PurpleWater Corporation Road - Plot 5B