Bringing Transparency and Accountability to Influencer Marketing: Navigating the Wild West

3:10 PM - 3:35 PM

Hosted by Whalar

Sheraton Times Square 811 7th Avenue New York NY 10019




In this session, Neil Waller–CEO and Co-founder of Whalar, the Cannes Lions-winning influencer marketing solution–discusses a hot topic in influencer marketing: transparency and accountability. Through industry-leading technology, talent, and creativity, Whalar believes influencer marketing can be accountable to clients’ business goals. This session will focus on ways brands can approach influencer marketing in order to make it accountable, including: working with only the most trustworthy creators, ensuring brand safety and reducing risk, and measuring the efficacy of this fast-growing channel.

Attend this session and learn:

  • How to achieve accountability in influencer marketing
  • How to approach influencer in the age of brand safety concerns and risk
  • How to transparently measure influencer marketing campaigns

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

3:10 PM - 3:35 PM

Bringing Transparency and Accountability to Influencer Marketing: Navigating the Wild West

Hosted by Whalar






  • Neil Waller

    Neil Waller

    Co-Founder & CEO

    Whalar

    Neil_Waller