Building Your Brand on Facebook in a Mobile Era

12:30 PM - 1:45 PM

Hosted by Facebook Africa

Masterclass Suite Water Corporation Road - Plot 5B VI Lagos




Smartphone users in Nigeria spend more than 7 hours a day on their mobile, and much of that time is spent browsing social networks. This makes the mobile screen all important for marketers planning their brand strategy. Learn about how to use video and other formats to effectively tell your brand story and complement your offline advertising.

Topics that will be covered in this Masterclass include:
· Reach and Frequency: structuring your brand campaigns for optimal targeting
· Creative best practices for mobile video campaigns
· Sequenced storytelling, and other techniques for winning brand campaigns
· Tools and tips for measuring the success of your campaigns


Venue & Location

Masterclass Suite

Water Corporation Road - Plot 5B
VI, Lagos





Social Media Week

12:30 PM - 1:45 PM

Building Your Brand on Facebook in a Mobile Era

Hosted by Facebook Africa






  • Elizma Nolte

     

    Elizma Nolte

    Marketing Manager, Sub-Saharan Africa

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