4:35 PM - 5:15 PM
Hosted by Perksy
Sheraton Times Square 811 7th Avenue New York NY 10019
The days of tip-toeing around sensitive topics and staying neutral on anything remotely controversial are #cancelled. When it comes to Gen-Z, if you don’t stand for something, you stand for nothing. That’s not to say you should chime in at the chirp of every tweet. But, in a consumer landscape growing more crowded every day by the next newest thing, it’s not enough just to reach Gen-Z with your message. You’ve got to speak, treat, and care for them the same way a friend would. And no two friendships look alike.
In this session, hear from Nadia Masri, CEO and Founder of Persky and Jacob Pace, CEO of Flighthouse as they share their practices for involving younger demographics in your brand and how to navigate important decisions around controversial conversation topics.
Attend this session and learn:
- How to understand the small, massive differences between Millennials and Gen-Z
- How to involve young consumers in your brand and what this requires
- How and when to choose your controversial battles
Venue & Location
Sheraton Times Square811 7th Avenue
New York, NY 10019