Campaigning For Good in a Multimedia and Multi-Movement Age

4:35 PM - 5:15 PM

Hosted by Comic Relief US

Sheraton Times Square 811 7th Avenue New York NY 10019

Today, U.S. consumers are spending more time than ever engaging content across multiple platforms – social, mobile, web, gaming platforms, and home devices. In this digitally-immersive world, to drive monetization, nonprofits must begin to reach consumers across all platforms to drive both brand/cause engagement and transaction/donation, yet with each new platform, a host of new considerations arise.

In this session, Alison Moore, CEO of Comic Relief US, will be joined by leaders in the social good and digital spaces to discuss how Comic Relief US and other organizations are leaning into digital platforms like Alexa, Omaze, Tiltify, TikTok, D&D, Twitch Prime and YouTube to reach emerging audiences and leverage frictionless giving opportunities, as well as the important role that such platforms play in the success of campaigns such as Red Nose Day – which has raised $200 million to end child poverty and has helped over 25 million children in need since 2015.

Attend this session and learn:

  • How to engage with new platforms and how to integrate them into monetization/fundraising and brand strategies for social good campaigns
  • Digital techniques and strategies that have impacted Red Nose Day’s success year after year and how you can bring these approaches to your business
  • How to balance traditional giving avenues while also integrating new platforms and channels
  • How to seamlessly integrate new reach-based platforms and channels into current strategy

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019

Social Media Week

4:35 PM - 5:15 PM

Campaigning For Good in a Multimedia and Multi-Movement Age

Hosted by Comic Relief US

  • Alison Moore

    Alison Moore


    Comic Relief US