The Connected Business Woman

12:00 PM - 1:00 PM

Hosted by Women's Technology Empowerment Centre (W.TEC)

Experience Stage Powered by Purple Water Corporation Road - Plot 5B VI Lagos




In many countries, phones have become a resource to connect people who don’t have computer or television for entertainment and services. In many parts of sub-Saharan Africa people are more likely to own a cell phone than any other electronic device. This has been a key to economic development in the last five years. Africa’s claim to be the “mobile continent” is stronger than previously thought, with researchers predicting internet use on mobile phones will increase 20-fold in the next five years – double the rate of growth in the rest of the world. It is very important that the African woman is not left out of the movement for a connected Africa; so how can she stay connected? Who is she connecting to? Why does she need to stay connected?

The Connected Business Woman an all-female panel discussion, brings together notable women entrepreneurs who are running successful businesses and are using social media in innovative and interesting ways to grow and promote their enterprises. The panel will be moderated by Oreoluwa Somolu Lesi, the founder and Executive Director of the Women’s Technology Empowerment Centre (W.TEC).

We want to inspire participants to look beyond the hype that is typically associated with social media and start to ask critical questions, think about social media for enterprise in a more informed manner, and at a cheaper cost.

  • Is social media right for me?
  • How can I build a mega-following using social media?
  • How can I grow my influence using social media?
  • How can I use social media to tell my story and how does this help grow my business?
  • How can social media drive more traffic to my products and services?
  • How do I transform my followership into productivity?
  • What role has mobile devices got to play in the marketplace especially in promoting women-owned businesses?

Social media (and information technology in general) holds a lot of potential for showcasing your brand, identifying prospects and converting them to customers, growing a loyal community of customers and supporters, increase digital exposure, enhancing company trustworthiness, cut marketing costs and increasing sales.

 

 


 

About W.TEC
The Women’s Technology Empowerment Centre (W.TEC) builds the capacities of Nigerian girls and women, to increase their economic power and ability to speak about issues affecting their lives, through information and communication technology (ICT)-based training and projects. This is done through technology literacy training, technology-based projects, mentoring, work placement and research. W.TEC works in partnership with local and international NGOs, educational and research organizations.

W.TEC was set-up in January 2008 and conceived in response to research that showed that although ICTs significantly contribute to a nation’s development and growth, women – who make-up approximately half of Nigeria’s population – are severely lagging behind in their knowledge and use of technology. Our vision is a society where Nigerian women and girls are able to create and use information and communication technology for learning, activism, entrepreneurship, and professional activities effectively.


Venue & Location

Experience Stage Powered by Purple

Water Corporation Road - Plot 5B
VI, Lagos





Social Media Week

12:00 PM - 1:00 PM

The Connected Business Woman

Hosted by Women's Technology Empowerment Centre (W.TEC)






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