2:15 PM - 3:30 PM
Hosted by AquaOnline
Masterclass Suite Water Corporation Road - Plot 5B VI Lagos
If you’re in business and working to reach your target audience in this age of social media you have probably heard the phrase ‘content is king’. In fact, content marketing might as well be the official buzz phrase for at least half of the last decade!
More than ever, consumers are focused on consuming great content and have become very adept at blocking cold calls and traditional advertising messages. Business owners are under pressure to tie their huge advertising budgets to content that attracts new customers. With the multiplicity of social media platforms that allow individuals, businesses and brands to create and share pictures, images blog posts, articles and videos with everyone, anywhere in the world there is a mind numbing abundance of content to consume.
Smart start-up entrepreneurs need to combine traditional and digital media to market new goods and services…but how?
Marketing advice is a dime a dozen these days, but not everyone has conquered the mountain. Content Marketing for Creative Brands is a workshop featuring case studies and tips from content marketing professionals that have mastered the art and science of content for business success!
Aqua is a progressive agency with its roots in digital. Aqua works with 7 of South Africa’s top 10 brands and we excel by creating brand experiences for our customers, working across web, mobile, interactive TV and kiosks to provide interactive marketing, digital solutions, research and interface design. In 2007, Aquaonline was acquired by WPP and Wunderman; the largest and fastest growing network of direct and digital marketing agencies.
Aquaonline works with one of Nigeria’s top brands through our office in Nigeria.
At the heart of everything we do is The Consumer. Once we’ve thoroughly explored every dimension of the target audience, great ideas become our commodity… simple, elegant executions that turn marketing speak into engaging communication.
Aquaonline brings to West Africa, its extensive network of strategists, online platforms, developers and awards including The Loeries, Bookmarks and the global Lester Wunderman awards.
Welcome to a new bold digital world.
Venue & Location
Masterclass SuiteWater Corporation Road - Plot 5B