Crazy in Love: Building a Beloved Brand

9:15 AM - 9:55 AM

Hosted by The Dodo

Sheraton Times Square 811 7th Avenue New York NY 10019

Consumer attention continues to fragment across numerous platforms and feeds are filled with limitless content from friends, family, publishers and brands. How do you stand out? How do you make content that not only stops thumbs from scrolling, but goes a step further and gets a “love” reaction? How does your brand build loyal followings across multiple platforms and become truly loved?

In this session, dive deep with The Dodo’s President, YuJung Kim, into the science behind how to make audiences ‘love’ a video; tactics for efficiently programming across a multitude of platforms; and how to turn that ‘love’ into a loyal community.

Attend this session and learn:

  • Why content is king and context is queen. An audience and platform-tailored approach to content creation will win viewers’ hearts
  • How to stay true to your brand identity and ethos while scaling your brand
  • How to leverage data to better inform your creatives on which content resonates with audiences and why

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019

Social Media Week

9:15 AM - 9:55 AM

Crazy in Love: Building a Beloved Brand

Hosted by The Dodo

  • YuJung Kim


    YuJung Kim


    The Dodo