Data Ethics: What Does Audience Strategy Look Like in the Era of Data Privacy? [Session 1]

2:20 PM - 3:05 PM

Hosted by Social Media Week

Sheraton Times Square 811 7th Avenue New York NY 10019




SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Evolving consumer expectations, browser restrictions, and legal changes have made it harder than ever to deliver the right message to the right person at the right time. As if finding, reaching, and converting your ideal customer wasn’t hard enough, today’s savvy marketers must also consider the legal and ethical implications of their audience strategies. You may have heard of CCPA, but what does it actually mean for your role as a marketer?

In this session, join Veronica Ripson, Ad Tech Educator at Premium Unicorn, as she shares insights into the current privacy landscape, what’s to come in 2020 and beyond, and actionable tactics to ensure you’re meeting and exceeding consumer privacy expectations.

Attend this session and learn:

  • How to understand the current and future privacy landscape in a human way
  • How to be a data-driven privacy-centered marketer
  • How to analyze, segment, and target your audience in the wake of privacy changes

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

2:20 PM - 3:05 PM

Data Ethics: What Does Audience Strategy Look Like in the Era of Data Privacy? [Session 1]

Hosted by Social Media Week






  • Veronica Ripson

     

    Veronica Ripson

    Ad Tech Consultant & Educator

    Premium Unicorn

    veronicaripson