4:00 PM - 5:15 PM
Hosted by Cymantiks Limited
Masterclass Suite Water Corporation Road - Plot 5B VI Lagos
Digital Marketing, Branding, Communications for Semantic Web aka Web 3.0 is an advanced level masterclass that introduces attendees to the principles behind the semantic markup, what structured data is, why linked data is so powerful and what it could mean for digital marketers. In a single soundbite, web 3.0 is a movement to organise the web.
The next generation of the web -the semantic web- aims to bring us out of information overload and be more relevant and meaningful. This event will explore how semantic web is changing search, digital marketing, branding, communications and how we can take advantage of it’s possibilities.
One of the toughest marketing challenges of recent times has been in measuring the success of social media. How do you measure the success of a human conversation? We can measure reach (visits, views, clicks, downloads). We can also measure exposure or buzz (what people are saying about our brand). But it’s inside those walled gardens that everything interesting is happening: How strong is the community? Are members active? Are we changing their minds? Changing their actions?
It’s the tough nut of the new marketing conversation, but Web 3.0 might be the key to cracking it.
Venue & Location
Masterclass SuiteWater Corporation Road - Plot 5B