1:30 PM - 2:30 PM
Hosted by Pulse Nigeria
SMW Studio Water Corporation Road - Plot 5B Oniru Lagos
The internet has altered the way content is consumed. As we turn to our mobile devices for instant access to news and information, traditional media has become at best a secondary source, playing catch up to this new media. The print sector was the first to feel the decline in readership subscription and advertising, factors that led to the folding up of print operations of US current affairs magazine, Newsweek after 80 years of existence, back in 2012.
Since then traditional media brands that have managed to survive have had to adapt their operations to the changing climate, establishing online extensions to their traditional operations, assigning personnel to oversee these digital channels and the synchronisation of content across the board.
Recent times have seen changes in consumption patterns of content and new technologies have ushered in the era of content on demand. The Digital Market is emerging fast. Internet Data is getting cheaper. Social Communities are growing by the hour, video demand is increasing by the minute, with new marketing strategies in place, advertisers are moving to digital and there is more money to be made. How will the proliferation of digital video change us?
How Digital Video Is Changing Us is a panel discussion that will explore the emergence of digital video in Nigeria and Africa. Who are the digital video platform companies in Africa to watch? How are trends and consumer behaviour changing?
Panelists will discuss
- How consumer behaviour directly affects what’s produced and how it’s distributed.
- How the migration from traditional to digital TV encouraged short format videos.
- Pulse TV: Idea behind conception (Video + Editorial)
- Original Content vs Aggregated Content. 2 paradigms; Netflix and Iroko.
- Digital Video Marketing (Trends, Influencers, Monetization etc)
Venue & Location
SMW StudioWater Corporation Road - Plot 5B