Effectively Using Instagram for Your Business

4:00 PM - 5:15 PM

Hosted by The Social Atelier

Masterclass Suite Water Corporation Road - Plot 5B VI Lagos

Effectively Using Instagram for Your Business is a masterclass hosted by a social media strategist, featuring two Instagrammers who are growing their accounts in meaningful and exciting ways. Panelist will discuss their various stages of  follower growth, goals and the challenges they face. Through sharing their unique stories as case studies, our panelist will provide tips and best practices for connecting with your target audience.



  • Key times and days to post
  • The importance of engaging with your following and tools to measure engagement
  • How to use hashtags and which hashtags you should be using
  • Ways to tie video content into your Instagram feed
  • Current Instagram Trends
  • How to find and target your ideal market
  • Third party apps to boost your IG experience
  • Growing and managing a great Instagram account alongside the daily demands of running a business
  • Collaborating with brands


About Our Panelist

Imole “Tobbie” Balogun is a photographer with a passion. His area of interest ranges from Fashion to Beauty, Documentaries and Landscape photography. He attended Qantm College (2008) and SAE Institute (2010) in London, where he studied Graphic Design and Digital Film Making respectively. He won IBM Africa’s “The World is our Lab Africa competition in Kenya and was also previously nominated as Creative Artist of the Year (The Future Awards 2012). He has worked with many prominent people both in the entertainment and fashion industries. He hopes to refine these industries by providing conceptual and high standard photographs that speaks volume. Most importantly he uses his images to spread a social message while participating in charitable causes and giving back to the community at large.

Abidemi Adesanya ‘Bids’ of Bids in Graceland (@bidsingraceland), A practising lawyer by day, Bids is an up and coming lifestyle blogger who chronicles her adventures with her hair, Grace, on her blog, BidsinGraceland. What started as a journal to encourage herself in her natural hair journey has blossomed into a full scale lifestyle platform where she shares her travel, style, beauty and foodie adventures working with brands including Luxemme UK, My Curls and Afrodiety. Following her move to Nigeria in June 2015, she has also begun chronicling her re-discovery of her country of birth and all the exciting things to do and places to go, in a bid to dispel the myth that there’s “nothing to do” in Nigeria.

Law graduate Laverne Thomas established her social media consultancy ‘The Social Atelier’ which assists businesses in expounding their company values via their social media platforms. During her legal studies Laverne began implementing her legal knowledge and a budding interest in digital marketing to benefit her families catering company ‘Annona’ and established ‘Kisanii’ an event management company to run alongside Annona. With a passion for the art of social media strategy Laverne employs her digital marketing tools in consulting for other UK based brands including Brissi, the Charity SE1 United and one of London’s top Instagram influencers Tobi “@tobishinobi” Shonibare, whose account currently stands at 118,000 followers.


This event is aimed at anyone who wishes to use Instagram to grow their business or blog in order to expand their audience.

Venue & Location

Masterclass Suite

Water Corporation Road - Plot 5B
VI, Lagos

Social Media Week

4:00 PM - 5:15 PM

Effectively Using Instagram for Your Business

Hosted by The Social Atelier

  • Abidemi

    Abidemi "Bids" Adesanya



  • Imole Tobbie Balogun

    Imole Tobbie Balogun

    Lead Photographer

    TCD Photography

  • Laverne Lauren Thomas

    Laverne Lauren Thomas

    Digital Marketing Consultant

    The Social Atelier