Embracing Unexpected Storytelling

2:20 PM - 3:00 PM

Hosted by Jam3

Sheraton Times Square 811 7th Avenue New York NY 10019

There are many ways for brands to tell stories. In today’s climate, audiences see ads as an interruption, making meaningful and unexpected storytelling more relevant than ever.

In this session, Twitter’s Creator Content Solutions Lead, Leah Feygin, and Heather Phenix, Executive Producer from Jam3, cover the guiding principles of making organic and branded content relevant. With strategies around interactivity, genre, and format, they’ll show how to cultivate a voice and connect with audiences in ways that really resonate.

Attend this session and learn:

  • How to combine creativity and technology to drive meaningful engagement
  • How to turn consumer insights into an actionable strategy that delivers results
  • How to ideate, iterate, and test your organic content and branded content

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019

Social Media Week

2:20 PM - 3:00 PM

Embracing Unexpected Storytelling

Hosted by Jam3

  • Leah Feygin

    Leah Feygin

    Head of US Creator Content Solutions, Twitter ArtHouse


  • Heather Phenix

    Heather Phenix

    Executive Producer