From Commerce to TV: Building a Modern Media Business Around Premium Brands

10:05 AM - 10:30 AM

Hosted by Vox Media

Sheraton Times Square 811 7th Avenue New York NY 10019




As the media business continues to push toward revenue diversification, Vox Media president Pam Wasserstein is committed to an ambitious vision of what a strong, sustainable industry looks like for all media players. Importantly, it must include a cohesive strategy that expands upon a business’s core values and is informed by its audience’s habits and needs — a growth plan that also means choosing not to “pivot” into every hot new trend.

During this session, join Pam as she discusses the nuances of balancing consumer needs across commerce, streaming and advertising. She’ll leverage insights from her background overseeing the company’s e-commerce and consumer businesses across Vox Media’s distinctive brands: Vox, New York Magazine, The Verge, The Cut, Eater, Vulture, The Strategist, Polygon, SB Nation, Intelligencer, Curbed, Grub Street and Recode.

Attend this session and learn:

  • How to build a revenue stream based on audience data and learnings
  • How publishers are in a unique position to build content partnerships and play a special role in the streaming wars
  • How to create revenue diversification from branded podcasts to responsible data offerings

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

10:05 AM - 10:30 AM

From Commerce to TV: Building a Modern Media Business Around Premium Brands

Hosted by Vox Media






  • Pam Wasserstein

     

    Pam Wasserstein

    President

    Vox Media