From Discovery to Checkout: Don’t Let Them Leave You On Read [Session 2]

3:20 PM - 4:05 PM

Hosted by Social Media Week

Sheraton Times Square 811 7th Avenue New York NY 10019




SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

Social shoppers are on the lookout for brands they can relate to, and for an easy way to like, pick, click and ship.

Is your brand capturing their attention? Or are you being ghosted at checkout? It’s time to embrace algorithm shifts: think beyond tired ads and influencer campaigns, and focus on creating content that inspires and experiences that spark action.

Using examples and tools from Instagram and Pinterest, Joelle Irvine, Director of Marketing and Growth at Bookmark will share strategies and actionable tactics to engage your audience from discovery to purchase, and keep them coming back for more.

Attend this session and learn:

  • How to align your content strategy with your brand by optimizing for discovery feeds
  • How to provide personalized experiences at each stage of the shopper journey
  • How to drive sales with streamlined social shopping integrations

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

3:20 PM - 4:05 PM

From Discovery to Checkout: Don’t Let Them Leave You On Read [Session 2]

Hosted by Social Media Week






  • Joelle Irvine

     

    Joelle Irvine

    Director, Marketing & Growth

    Bookmark Content and Communications

    joelleirvine