11:30 AM - 12:15 PM
Hosted by Social Media Week
Sheraton Times Square 811 7th Avenue New York NY 10019
SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.
There is no “one size fits all” approach for building a successful paid social program. However, using a full-funnel framework can help you invest your media dollars more strategically to drive tangible business results.
In this session, join Melina Peterson, founder of Cornerlight Digital, for a crash course in running successful ad campaigns on social platforms like Facebook and Instagram.
Attend this session and learn:
- How to approach paid social from an objective first mindset
- Understand why sales-focused campaigns can’t be run in a silo
- How to establish a framework for approaching digital marketing campaigns
Venue & Location
Sheraton Times Square811 7th Avenue
New York, NY 10019