Full-Funnel Thinking: Paid Social Strategies That Drive Business Results [Session 3]

11:30 AM - 12:15 PM

Hosted by Social Media Week

Sheraton Times Square 811 7th Avenue New York NY 10019




SEATING IS LIMITED. PRE-REGISTRATION is required for ACADEMY classes: instructions on how to pre-register will be included in the “Attendee Guide” which can be found in your pass confirmation email. Academy sessions will not be video captured or live streamed.

There is no “one size fits all” approach for building a successful paid social program. However, using a full-funnel framework can help you invest your media dollars more strategically to drive tangible business results.

In this session, join Melina Peterson, founder of Cornerlight Digital, for a crash course in running successful ad campaigns on social platforms like Facebook and Instagram.

Attend this session and learn:

  • How to approach paid social from an objective first mindset
  • Understand why sales-focused campaigns can’t be run in a silo
  • How to establish a framework for approaching digital marketing campaigns

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

11:30 AM - 12:15 PM

Full-Funnel Thinking: Paid Social Strategies That Drive Business Results [Session 3]

Hosted by Social Media Week






  • Melina Peterson

     

    Melina Peterson

    Founder

    Cornerlight Digital

    melina_peterson