The Future of Digital Publishing: Platforms vs. Publishers; The Battle For The Future

4:30 PM - 5:30 PM

Hosted by The Guardian Nigeria

SMW Studio Water Corporation Road - Plot 5B Oniru Lagos




Facebook and Google products like Instant Articles, Facebook Basics and Accelerated Mobile Pages (AMP) are ostensibly aimed at improving consumer experience but also have the effect of consolidating the considerable leverage of these platforms over publishers and media owners. Apple News, Snapchat Discover and a host of other platform plays have further pulled publisher content away from their own wholly owned sites.

This panel examines the implications of growing platform control over media access from a range of perspectives.

Discussion points and take-aways from this panel are;

  • Get along or get to war – how do the smartest publishers respond to growing platform influence over audience access to their content?
  • Are platforms and publishers essentially adversaries in this or is this a mutually beneficial state of play?
  • What happens when publishers don’t own their own audience data?
  • How has media buying strategy changed considering these trends?
  • What results are leading brands having in working with platforms?
  • What role do ad-tech and publisher-led content marketing play in publisher revenue going forward?

Venue & Location

SMW Studio

Water Corporation Road - Plot 5B
Oniru, Lagos





Social Media Week

4:30 PM - 5:30 PM

The Future of Digital Publishing: Platforms vs. Publishers; The Battle For The Future

Hosted by The Guardian Nigeria






  • Yinka Adegoke

     

    Yinka Adegoke

    Quartz Africa

    Editor

    YinkaWrites
  • Adetomiwa Aladekomo

     

    Adetomiwa Aladekomo

    Client Service & Strategy Director

    Ventra Media Group

    iamtomiwa
  • Perez Tigidam

     

    Perez Tigidam

    Founder

    TheNerveAfrica.Com

    Pereztigidam