Get a Real Job: Social Media Careers & The Validation Struggle

1:30 PM - 2:30 PM

Hosted by Denda

Experience Stage Powered by Purple Water Corporation Road - Plot 5B VI Lagos




Legendary film director Spike Lee once said – parents kill more dreams than anybody. Most Africans who have ever thought about pursuing a career in the arts, entertainment, music, writing, creative or entrepreneurial space have encountered some iteration of the phrase “get a real job!”. Our parents and older relatives often encourage us from a very young age to pursue “professional” careers in medicine, academia, engineering, law, and financial services. These are the “safe” career options they say. Something to fallback on. While most of us capitulate under pressure and pursue the prescribed career fields, a few rebels defy society’s prescription and instead pursue careers in music, photography, creative writing, fashion and more recently social media.

In this fireside chat, we meet and hangout with Noble Igwe  – Founder and CEO of the acclaimed digital publishing platform 360 Nobs, and co-founder of online fashion and lifestyle magazineStyle Vitae, and Gbeminiyi Osidipe – Managing Partner at 3 Eleven Creative Consulting and Social Media Strategist for dessert connoisseurs Hans & Rene. During the conversation, we will explore how and why they left traditional professions to pursue social media careers and how they have turned them into financially viable careers. We will find out how their relatives and close friends initially reacted to the daring decision and how, if at all, they came around to becoming supporters.

This entertaining, educational, and motivational forum is intended to redefine what it means to be a professional. We hope it will inspire attendees to become bolder, more creative and pursue careers in digital media, in spite of social pressures.

About Denda

We are a brand design and growth strategy company, using design thinking and creative storytelling to build, grow and scale Africa-focused start-ups, small businesses and social enterprises.


Venue & Location

Experience Stage Powered by Purple

Water Corporation Road - Plot 5B
VI, Lagos





Social Media Week

1:30 PM - 2:30 PM

Get a Real Job: Social Media Careers & The Validation Struggle

Hosted by Denda






  • Ernest Danjuma Enebi

    Ernest Danjuma Enebi

    Founder & Managing Partner

    Denda

    thedanjuma
  • Noble Igwe

    Noble Igwe

    CEO

    360 Group

    nobsdaslushhkid
  • Gbeminiyi Osidipe

    Gbeminiyi Osidipe

    Marketing Manager

    Hans and Rene

    SMWlagos