#SMWLESPACEStyleSummit Going Viral: Democratic Fashion Decoded

11:00 AM - 12:30 PM

Hosted by L'Espace

L'Espace 19a Olosa Street Victoria Island Lagos


BellaNaija. StyleVitae. Etsy. Pose. Mirror Me. Instagram. GaryPepperGirl. The Sartorialist.
The traditional fashion industry has been completely upended by social media and the explosion of self-styled tastemakers. This masterclass¬†will explore the democratization of high fashion and how it’s revolutionized the fashion food chain and driven discovery for brands across the continent , from the designers and retailers to customers and their spending behavior.

Anchored by an industry panel and featuring various tastemakers and digital publishing impresarios this panel is sure to provoke a lively discussion.

So where are we headed, what are the trends in retail and fashion marketing to watch out for – and more importantly how can we harness them?

What will the industry look like in 10 years? Will we go the route of South America or Asia?

Who will be the style arbiters? Who decides who IS a style arbiter anyway – what’s the criteria?


Moderated by Samantha Dimka, Style Vitae

Venue & Location


19a Olosa Street
Victoria Island, Lagos

Social Media Week

11:00 AM - 12:30 PM

#SMWLESPACEStyleSummit Going Viral: Democratic Fashion Decoded

Hosted by L'Espace

  • Tolu Akinyele

    Tolu Akinyele

    Analytical Lead


  • Oyinda Fakeye

    Oyinda Fakeye

    Cultural Producer/Curator

    Video Art Lagos

  • Dedun Kolawole

    Dedun Kolawole

    Editor in Chief


  • Ijeoma Ndekwu

    Ijeoma Ndekwu

    Founder & Lead Account Executive Style Editor-at-Large

    Redrick PR & Bella Naija