The Great Mobile Debate

12:00 PM - 1:00 PM

Hosted by Mobile West Africa

Experience Stage Powered by Purple Water Corporation Road - Plot 5B VI Lagos

SMW Lagos Flyer – The Great Mobile Debate

What’s the Great Mobile Debate?  Simply put – are mobile apps worth it?  

More specifically are mobile apps worth it in the African context?
Is all the hype, the monthly app comps and all the furore that surrounds mobile apps justified or is it the best example of misconceived thinking?
This session is going to take you on a courtroom style journey working from the macro to the micro.  We’re going to be talking:

Global vs Sub Saharan African usage

Feature vs Smart

Mobile Apps vs Mobile Web

Design Implications

The Mobile Consumer

Search, Discovery and Monetisation

Both novice and industry experts are invited to join the debate in this audience-centric session which is sure to be fun, informational and very, very spirited! Social Media Week participants are invited to to come along and share their expertise.
This session will be led by Emeka Okoye (CEO, Vikantti, Nigeria) and Matthew Dawes (Founder, AllAmber, U.K.) who will be joined on stage by a few special guests, who will appear as witnesses for both the prosecution and the defence.

What will participants walk away with?

Information to guide their mobile strategy… or that’s the plan at least.

Venue & Location

Experience Stage Powered by Purple

Water Corporation Road - Plot 5B
VI, Lagos

Social Media Week

12:00 PM - 1:00 PM

The Great Mobile Debate

Hosted by Mobile West Africa

  • Zubair Abubakar

    Zubair Abubakar



  • Matthew Dawes

    Matthew Dawes

    CEO & Founder

    All Amber

  • Emeka Okoye

    Emeka Okoye


    Vikantti Nigeria Limited

  • Ugo Okoye

    Ugo Okoye



  • Marek Zmyslowski

    Marek Zmyslowski


    Hotel Oga