Harnessing the Podcasting Goldmine in Africa

2:15 PM - 3:30 PM

Hosted by CBC EMEA

Masterclass Suite Water Corporation Road - Plot 5B VI Lagos




In Harnessing the Podcasting Goldmine in Africa participants will learn how to create content- including audio and video- for Africans and others using podasting. Podcasting  is a goldmine because it has an untapped potential for helping to proliferate unique African content.

Syndicated Podcasts -digital content made for downloading or steaming and typically available as a series- are fast becoming a lifestyle for upwardly mobile professionals. Knowledge sharing through podcasts is predicted to rise at a dizzying rate due to the widespread use of smartphones.  By 2015, one industry group estimates, 50% of new cars sold will have Internet connectivity; by 2025, it will be all of them. “When… there are podcasts in everybody’s car, it’s not podcasts anymore, it’s just the radio.”

In Africa, podcast can be especially useful as a powerful tool for connections – fostering social, political and economic development. In many neglected parts of the continent podcasting can be used as a supplemental tool for education and literacy. When produced in local dialects podcasting can influence farmers and other local craftsmen in terms of skills development.

Harnessing the Podcasting Goldmine in Africa masterclass will show participants how to:

  • Set up their own podcasts
  • distribute it to various directories

How do I get my podcasts on iTunes?

Many Apple product users wonder how those podcasts get on iTunes. First, you must modify your podcast so that it includes some special tags that are specific to iTunes. You can use software to create an iTunes-compatible podcast, and the software will automatically encode the podcast feed for you. This process would be practically illustrated with links to resources that can help facilitate this.

How can I make money from Podcasting?

Ads are the most obvious way to monetize a podcast (and the rates are pretty generous depending on your audience) but how else can podcasting become an income generator? Participants will leave with a clearer understanding of pathways to podcast profits.

Is there any future for podcasting and how will that affect my business?

The popularity of podcasts will definitely increase – fueled by the rise of smartphones across Africa and the rise of Internet-connected cars. This means normal radios in cars would now be upgraded to stream live shows from podcast directories like iTunes.

Businesses, entrepreneurs and content creators that are smart should attend this masterclass and learn how to use the untapped podcasting medium to create content that they can use to establish authority in their market space. Now and into the future podcasts can become a cheap but highly effective branding tool for discerning businesses.


Venue & Location

Masterclass Suite

Water Corporation Road - Plot 5B
VI, Lagos





Social Media Week

2:15 PM - 3:30 PM

Harnessing the Podcasting Goldmine in Africa

Hosted by CBC EMEA






  • Jesse Onomiwo

    Jesse Onomiwo

    Social Media Manager

    Making Of Champions

    jesse_onomiwo