How Hulu Helps DTC Brands Stream to Success

2:20 PM - 3:00 PM

Hosted by Hulu

Sheraton Times Square 811 7th Avenue New York NY 10019




Social Media is key to getting a DTC brand off the ground, delivering fast and reliable results. Yet once you’ve built up some funds and followers, what’s next? To safeguard your path to longevity by building long-lasting relationships with customers, DTC brands need to move past short-term acquisition. In this session, learn how DTC brands are leveraging their social media chops to grow their business and engage with customers in other dynamic environments.

Michaela Giovengo, Head of Performance Marketing at Hulu, will join a few brands on stage to explore how advertising on social platforms has created a solid foundation for the next stage in a brand’s marketing lifecycle – Connected TV.

Attend this session and learn:

  • How build your strategy in transition from social-only to social and CTV
  • How to create an effective succession campaign
  • How to balance data with creative to get the most out of your social efforts

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

2:20 PM - 3:00 PM

How Hulu Helps DTC Brands Stream to Success

Hosted by Hulu






  • Michaela Giovengo

    Michaela Giovengo

    Head of Performance Marketing

    Hulu