How to Personalize Your Virtual Recruiting with War Strategies: Insights from the US Army

3:10 PM - 3:35 PM

Hosted by Digimind

Sheraton Times Square 811 7th Avenue New York NY 10019




Recruiting is unique in that members of the military are charged with finding quality and qualified, 18-34 year olds willing to serve an all-volunteer Army by openly engaging with the public with opportunities that result in their physical action. Digital media for recruiting today is more than crisis communication or brand awareness. The Army has successfully refined the process of online lead generation and virtually recruiting, resulting in over 30% of recruiting contracts originating online in only eight months.

In this session, you will hear firsthand how the U.S. Army Recruiting Command transitioned a legacy approach to recruiting by combining ancient and revered techniques used to win battles and applied them to online National recruiting efforts.

Attend this session and learn:

  • Why being deliberate and intimate will be critical in your approach to marketing online
  • How to apply 13 aspects of warfare to give you the upper hand in your social media
  • What it takes to manage an army of 9,000 individual brand ambassadors

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019





Social Media Week

3:10 PM - 3:35 PM

How to Personalize Your Virtual Recruiting with War Strategies: Insights from the US Army

Hosted by Digimind






  • Shauna Clark

     

    Shauna Clark

    Social Media Strategist/Analyst

    US Army Recruiting Command

  • Major Xeriqua Garfinkel

     

    Major Xeriqua Garfinkel

    Founder & Chief, Digital Engagement Fusion Team

    US Army Recruiting Command