The Hyper-Connected Consumer: New Rules of Engagement

12:00 PM - 1:00 PM

Hosted by Troyka

Innovation Stage Powered by Visa Plot 5B, Water Corporation Road, Oniru Victoria Island Lagos




It is no longer business as usual for brands, agencies and marketers looking to connect with the digital consumer. We are witnessing a radical transformation of communication platforms that allows for real-time engagement and disengagement by brands and consumers alike, the fusion of content, context and culture, and the evolution of advertising channels into data-driven models and tools for futuretainment, co-creation and applied innovation.

The Hyper-Connected Consumer: New Rules of Engagement is a keynote that will explore:

  • Decoding the mind of the New Consumer
  • Amplification of transmedia engagement in a “Co-World”
  • Vertical integration of the consumer with content, media and entertainment
  • Future of Consumerism

Who should attend?

  • Strategic Planners
  • Brand Managers
  • Heads of Marketing
  • Communication Directors
  • Media Analysts
  • Product Development Managers

Venue & Location

Innovation Stage Powered by Visa

Plot 5B, Water Corporation Road, Oniru
Victoria Island, Lagos





Social Media Week

12:00 PM - 1:00 PM

The Hyper-Connected Consumer: New Rules of Engagement

Hosted by Troyka






  • Feyi Olubodun

     

    Feyi Olubodun

    MD/CEO

    Insight Publicis

    InsightNigeria
  • Tayo Oyedeji

     

    Tayo Oyedeji

    MD & Head

    Starcom Mediavest SA & Insight Redefini

    tayooye