Keeping an Iconic Global Brand Relevant: Social Tips from Boeing

10:05 AM - 10:30 AM

Hosted by Talkwalker

Sheraton Times Square 811 7th Avenue New York NY 10019

For over a century, the Boeing Company has been making the impossible, possible.

From producing a single canvas-and-wood airplane to exploring the seabed with ocean surface robots; transforming commercial space travel and deep-space exploration, Boeing is the world’s largest aerospace company, with approximately 160,000 employees in more than 65 countries.

Keeping the Boeing brand relevant across multiple B2C and B2B stakeholder groups, is a continuous program of tightly orchestrated endeavors. Highlighting the brand’s relatability and humanity in the daily swirl of news and information, on the level-playing fields social media provides, has to be of top priority.

In an inspiring fireside chat, Todd Grossman, CEO Americas at Talkwalker, and Georgina Goode, Senior Director of Digital at Boeing, will discuss how this iconic global brand steers its bold digital strategy on social media today and into the future.

Attend this session and learn:

  • How Boeing builds a strong social media brand strategy for both B2B and B2C audiences
  • How to use social listening to measure brand performance and engagement on a global level
  • How social media analytics provides powerful audience and conversational intelligence

Venue & Location

Sheraton Times Square

811 7th Avenue
New York, NY 10019

Social Media Week

10:05 AM - 10:30 AM

Keeping an Iconic Global Brand Relevant: Social Tips from Boeing

Hosted by Talkwalker

  • Georgina Goode


    Georgina Goode

    Senior Director of Digital


  • Todd Grossman


    Todd Grossman

    CEO Americas